Brussels will investigate territorial restrictions on EU distribution over fined Oreo maker

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The European Commission will investigate them territorial limitations and restrictions to the minister of some products that change their price depending on the Member State in which they are sold to study, in the capitals, which solutions can be brought in this regard to the reason of the fine of 337.5 million euros of Bruselas to the Mondelez group, manufacturer of chocolates and biscuits such as Oreo, Milka and Toblerone to impose unjustified bars on the trade of its products in the countries.

As indicated by the European Commission responsible for Competence, Margrethe Vestagertras reunite with the ministers of the Veintisiete branch in Bruselas.

The debate arose on the basis of the proposal of the Basque Country, Belgium, Chequia, Denmark, Greece, Croatia, Luxembourg and Slovakia, which could be implemented by eliminate these restrictions due to an EU ban on discrimination based on place of settlement, something which, according to a Commission study in 16 Member States, has the potential to scare 14,100 million euros per year to consumers.

«If a company has a dominant position and has anti-competitive signatures, we have tools that we can use, but if we do not meet these requirements, it is very controversial«, explained Vestager, aware that some voices report that the difference in price on both sides of a forehead “only reflects the oranges or the acquired power of the territory”, while others state that “these are territorial restrictions”.

For this reason the commission advanced Bruselas will recover the data jointly with member states to see what solutions can be brought to these types of questions when the companies concerned “do not have a dominant position and lack anti-competitive sentiments”.

Associated media – Associated media